20 Neat logos and why they work.

January 3, 2009

 

Found this while browsing earlier. These are really cool and inspired me a lot. 

A few examples – 

 

The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure, using just the symbolic shapes of hair, glasses and tie it links in well to the stereotypical geek/nerd image.

The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure, using just the symbolic shapes of hair, glasses and tie it links in well to the stereotypical geek/nerd image.

 

The Bison logo by Seamus Leonard is an excellent example of how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.

The Bison logo by Seamus Leonard is an excellent example of how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.

The clever execution of the Upside Down logo maintains legibility by manipulating select letters to represent the brand name. By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily reabable.

The clever execution of the Upside Down logo maintains legibility by manipulating select letters to represent the brand name. By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily reabable.

Source

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